RFU Reveals Ambitious Plan to Strengthen Women’s Rugby and Build on the Red Roses' World Cup Triumph

The RFU has pledged to maintaining momentum by introducing a half-decade blueprint designed to leverage the success of the Red Roses' Women’s Rugby World Cup win.

Core Targets of the Plan

Dubbed Our Time: Every Rose, the initiative details multiple bold goals, such as aiming to be the inaugural England squad to secure back-to-back World Cup wins.

An additional major target is to boost participation to one hundred thousand female players playing rugby around the UK by the year 2030, currently standing at the current total of 60,000.

Financial and Support Goals

The RFU is also working to double its income from the women's sport to £60m, allowing greater investment in local the game.

Furthermore, the initiative sets out a objective of building three million dedicated followers.

“The stakes have never been greater,” commented the executive director, responsible for women's rugby. “The opportunity has reached new heights, but sitting still is not possible because the wheels are now gaining speed.”

Building a Legacy for Women’s Rugby

Teasdale emphasized that the women's game has advanced greatly since her beginning at the governing body in the year 2011, when there were only 12,500 participants.

The director noted that in some clubs, although women weren’t stopped, they certainly weren’t welcomed too.

In spite of the advancements made, she maintained that further effort is necessary to boost the game, particularly amid a cost of living crisis.

Unprecedented Achievement and Long-term Vision

“Last weekend, we experienced an extraordinary milestone as eighty-two thousand fans came into the stadium at Allianz Stadium to see our England women win the 2025 Rugby World Cup,” she stated.

“Planning for the future to 2030, we intend to maintain this drive continuing.”

Hurdles and Potential

She added that the body functions in an landscape where resources are scarce, which can result in tough discussions.

“Bold initiatives, particularly for the women’s game, typically disrupt the current situation,” she noted. “But the fact is evident: the destiny of the game relies on the women's sport.”

Fan Engagement and Future Commitment

At the same time, the RFU chief executive, the chief executive, pointed out that of the 400,000 fans who visited the championship, nearly a third had not previously been to a fixture in the past.

“Maybe the figure that genuinely enthuses us is that ninety percent said they would like to attend again and do it all over again,” he commented. “However we can’t become complacent. We need to maintain momentum.”

Russell King
Russell King

A digital strategist and tech writer with over a decade of experience in software development and emerging technologies.